next best thing. Youdevelop techniques to trigger PEA-brained responses in people and give them the sensation thatthey are falling in love."Why Do We Fall in Love with One Person and Not Another?"People don't just mysteriously wake up one morning with an overdose of PEA in their brains andthen develop a crush on the next person they set eyes on. No, PEA and its sister chemicals areprecipitated by emotional and visceral reactions to a specific stimulus.Like what? It can be a whiff of her perfume, the boyish way he says hello, or the adorable way shewrinkles her nose when she laughs. It could even be an innocuous article of clothing you're wearingthat drives your Quarry bonkers. For example, in 1924 Conrad Hilton, the founder of the Hiltonhotel chain, flipped over a red hat that he spotted sitting five pews in front of him in church. After theservices, he followed thePage 19red hat down the street and eventually married the lady walking under it."How Can These Little Things Start Love?"Why do these seemingly meaningless stimuli kick-start love? Where do they come from? Are they inour genes?No, genes have nothing to do with falling in love. The origin lies deeply buried in our psyche. Theammunition that gets fired off when we see (hear, smell, feel) something we like is lying dormant inour subconscious. It springs from that apparently bottomless well from which most of our personalityrises—our childhood experiences or, most significantly, what happens to us between the tender agesof five and eight. When we are very young, a type of subconscious imprinting takes place, similarto the phenomenon that occurs in certain species of the animal kingdom.During the 1930s, an eminent Austrian ethologist, Dr. Konrad Lorenz, induced a flock of babyducks to become hopelessly attached to him. Observing how baby ducklings, shortly after hatching,begin to waddle along in single file behind their mother—and continue to do so into maturity—Dr.Lorenz decided to imprint the ducklings with himself.
Lorenz hatched a clutch of duck eggs in an incubator. At first sight of their little beaks breakingthrough eggshells, he squatted low as if he were a mother duck and waddled past the eggs. Theypromptly broke free and followed him across the laboratory. Thereafter, despite the presence of realfemale ducks, these imprinted little ducklings continued to waddle after Dr. Lorenz on every possibleoccasion.Researchers have shown that the phenomenon of imprinting is not limited to birds. Various forms ofit exist among fish, guinea pigs, sheep, deer, buffalo, and other mammalian species. Are humansimmune to imprinting? Well, unlike the duped ducklings queued up behind Dr. Lorenz, we don'tcontinue toPage 20crawl after the doctor who delivered us until we reach adulthood. But there is strong evidence thatwe fall prey to another kind of imprinting—an early sexual imprinting.Universally respected sexologist Dr. John Money coined the term Lovemap to describe thisimprinting. Our Lovemaps are carvings of pain or pleasure axed in our brains in early responses toour family members, our childhood friends, and our chance encounters. The cuts are so deep thatthey fester forever in some nook or cranny of the human psyche, just waiting to bleed again whenthe proper stimulus strikes.Dr. Money said, ''Lovemaps. They're as common as faces, bodies, and brains. Each of us has one.Without it there would be no falling in love, no mating, and no breeding of the species."7 YourQuarry has a Lovemap. You have a Lovemap. We all have Lovemaps. They are indelibly etchedinto our egos, our ids, our psyches, our subconscious. They can be positive imprintings. Forexample, perhaps your mother wore a certain perfume, your beloved father had a boyish grin, oryour favorite teacher scrunched up her nose when she laughed. Perhaps a beautiful lady in a red hatwas kind to little Connie Hilton when he was growing up in San Antonio, New Mexico.Lovemaps can be negative, too. Women, maybe you were molested as a child, so now you cannever love a man with a leering smile. Men, maybe your cruel wicked aunt wore Joy perfume, sonow any woman who gives you a whiff of Joy makes you want to flee like a bug blasted with insectrepellent.Lovemaps sometimes contain very convoluted paths. Early negative experiences can give them astrange twist. Women, maybe your father ran off with another woman, leaving you and your motheralone, so now, if your date so much as glances at a passing lady, you freak out. Gentlemen, perhapsyour beautiful baby-sitter spanked you when you were five, but it stimulated your little genitals andfelt good. So now, as an adult, you cannot fall in love with a woman unless she will give you lovespankings.Forgotten experiences, both positive and negative, are remembered by your sexual subconscious. Ifthe timing is rightPage 21
and someone triggers one, BLAM! A shot of PEA shoots through your veins. It blasts your brain,blinding you to reason, and you begin to fall
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