The affiliate Masters Course | Page 8

Repairing concrete. The various types of concrete. Hand trowels.
Things to do with cement blocks. Concrete trade shows. Concrete and
swimming pools. Concrete molds. Cleaning concrete. Ready mixed concrete.
Concrete countertops.
For this example, I had to brainstorm topics for concrete. I know nothing
about it. I chose “concrete” because it was the first thing to enter my
head. But I could develop topics about concrete forever. (There is more
about brainstorming and developing high-profitability topics later in the
course.)
Anyway, let’s say that you decide to create a Theme-Based Content Site that is
all about concrete. Your home page explains how your site is the site for
everything concrete, from structural to esthetic.
Of course, you create high-value, content-jammed Keyword-Focused
Content Pages. For example, your page about concrete statues explains all
about how to make striking statues for the home and garden. You could even
expand it into an entire “Statue Section,” with a page on the history of concrete
statues and another one about how to market and sell the statues that the visitor
makes.
The main point, though, is that you create truly excellent, high-value content that
attracts and delivers what your readers sought at the Search Engines, “warms
them up” and increases your credibility…
C T P
You also weave relevant, “in-context” text links right into the content (i.e., your
recommendations)…
• Books about the topic (ex., concrete statues if that's what the page was about)
• A garden supplier for concrete molds, trowels, etc.
• A concrete supplier
• Consulting services -- your own, of course!
M

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See what’s happening? When you write about a niche that you know and love,
the content is easy. I’ll show you how to attract even more targeted traffic by
ranking well for the Search Engines (Search Engine Optimization) later on.
By providing great content, you PREsell your reader, increasing your click
throughs and your CR. And by monetizing through related and excellent affiliate
programs, and other appropriate monetization models, you develop multiple
streams of income from one site.
This is the way to go.
I’d love to have just a small piece of your attention on a site like this...
perhaps a button link “Powered by SiteSell.com” or perhaps a page called
“How I Built This Page.” If you can create a way to make it fit on your
site, I’d love to be with you.
OK, we can summarize this section into a key take-home lesson. I am giving it
this title...
“The Road to Becoming a Master Affiliate”
The more I researched successful 5 Pillar Affiliates, the more PREselling
techniques I found. But, no matter how they do it, they all accomplish the same
thing in the end...
**************************************
“They refer people to their merchants
in an ‘OPEN-TO-BUY’ frame of mind.”
**************************************
What's the key? PREselling. Not selling.
You must, must, must know how to PREsell!
Basically, The Affiliate Masters Course delivers the single most productive
approach to affiliate income. It will show you how to PREsell your way to a CR of
5-10% and at the same time, maximize targeted traffic to your site and your
merchants’ sites (and your other monetization options, if applicable).
This brings us to the bottom line of this DAY...
If you’re drawing targeted traffic to your site... and if your site is getting a great
Click-Through Rate (CTR) to the merchants that you represent (and your other
monetization sources)... and if you are converting a high percentage of them into
sales...

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You are following the roadmap to becoming a high-earning affiliate
champion!
Let’s summarize the whole point of PREselling with this question...
Which would you respond to?...
A stranger with a sales pitch?
Or… A knowledgeable friend making a recommendation?
Before proceeding to DAY 2, please complete your DAY 1 Goal-of-the-DAY, and
take note of your Ongoing Goal...
Deepen and focus your understanding of this material. Re-read it once per week
for the next eight weeks, monthly after that. As you progress through DAYS 2
through 10, it’s going to be easy to lose sight of the “big picture” presented today.
And there’s another reason to re-read regularly. It will mean more and more to
you as you gain each DAY’s new perspective.
And with that, it’s on to DAY 2….
Time to begin the blueprint for your Web site. Take the first step by
brainstorming your Site Concept…

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2. DAY 2
Brainstorm Your Site Concept
“Do What You Love...
The Money Will Follow”
Goal-of-the-DAY... Identify the top 3 Site Concepts that you know and love.
Before you take this next step, take a moment to decide how you want to spend
your time. Benjamin Franklin gave us this valuable advice to follow…
“By failing to prepare,
you are preparing to fail.”
2.1. PREpare, Not REpair
You have just arrived at the most important part of your entire affiliate business.
Yes, I know some of you haven’t started yet. And I know you really want to get
going! And yes...
Wrapping up the necessary preparation work before you begin “doing business”
on the