The affiliate Masters Course | Page 7

that you are doing visitors a favor by telling them about the SiteSell
products.
Whoa! Let’s shift the focus from YOU for a second. Let’s focus on your visitor’s
mindset. Up above, I said...
Get inside your visitor's head -- realize how
she will feel each step of the way. Whatever
you do, consider the impact on your visitor
-- if it does not make her “open to buy,”
don't do it.
So maybe you see an honest site that tries to share the benefits of SBI! with your
visitor. But your visitor does not know you or your motivations. And most
importantly, she is not reading the relevant information that she was searching
for. (The fundamental reality of the Net is information, information, information).
Your visitor sees a straight sales effort. With no other true content, it would be
hard for “an outsider” to see it any other way.
It does not matter what you see. If your visitors basically perceive a straight
sales effort for your merchants, you’re selling, not PREselling. That means that
the two-step process is now SELL-SELL...

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Redundancy = Turned OFF customer = LOW CR.
But if you develop great content, it will lead to the click. You become a friend
making a recommendation rather than a stranger making a sales pitch. And if
you create a truly great site, you’ll actually become a trusted expert making an
endorsement.
Recommendation = Turned ON customer = HIGH CR.
In other words, don’t push your visitor to the click. Make her want to click. It
makes all the difference if your visitor feels that it’s her idea to deliver your MWR
(the open-to-buy click).
Another question? Geez, I was about to grab a coffee. Fire away!
“Can you give me another example of using content to PREsell?"
Sure. Let’s say that you love Make Your Words Sell! (MYWS!), the perfect
bookend to Make Your Content PREsell!. Your plan is to create a Net
marketing site.
Whoa! My first recommendation...
Do not create another Web marketing site. There are zillions of them.
However, if you can develop a unique twist in the way you present high-value
Web marketing information and build at least 30 quality content pages about this
subject, then go for it. But don’t limit your monetization efforts to PREselling Site
Build It! exclusively. Instead, diversify.
For example, let’s say you create a content page about “how to write persuasive
sales copy on the Net.” Within that page, include in-context text links to your Top
3 books about copywriting.
Add Make Your Words Sell! (a free book)
http://myws.sitesell.com/
… and include a #2 and a #3 recommendation. Why?
First, this approach gives your page extra content value -- it shows visitors that
you have their best interests at heart. Second, it adds extra credibility to the #1
choice (ahem!). And third, it gives you three possible links for your visitor to click
upon.

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Include your favorite book about writing “offline” copy, too. Naturally, it’s an
affiliate link to one of the online bookstores!
It’s a WIN-WIN-WIN situation for you, your visitors, and your merchants.
Now, please think about the following for a moment...
Why would I, a merchant, recommend that you not create “yet another Web
marketing site,” and especially not one that is dedicated to selling Site Build It!?
It’s because I know you’ll waste your time. The two-step SELL-SELL does not
work. Period. Sure, you’ll get a few sales. But you won’t make enough money
to stay motivated to build your business. I’d rather give you a far more powerful,
successful approach…
http://affiliatemarketing.sitesell.com/
…and have a smaller piece of your larger and more successful attention!
Bottom line?...
If you want to create and build a site that is related to Net marketing, take your
time and do your homework. Find a new concept, or a unique twist, or a trend
that you think will become important, and be the first one to do it. Do not be a
“me too.”
Better yet, find your own unique concept.
And where do you find a great concept for your site? Inside you!
You do know stuff other people don’t... things people would pay to know. You
might have learned it “on the job” or through your hobby. There’s a good chance
that you don’t even realize what you know. It’s often right under your nose. But,
as you’ll see in DAY 2, everyone is an expert about something.
In the meantime, check out how these small business owners have created their
own unique site concepts based on what they know and love. Find out how they
discovered SBI!’s most valuable benefit of all…
http://ilovesbi.sitesell.com/
Here’s a real concrete, non-Web-marketing example that will succeed...
It’s all about creating a Theme-Based Content Site that is loaded with Keyword-
Focused Content-Rich Pages. Your theme?...

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You love concrete. Yes, cement! It’s been your hobby, your passion, for years...
Concrete statues. Concrete painting. Decorative concrete. Concrete in the
garden.