The affiliate Masters Course | Page 9

by Key Evoy
Net will, of course, delay your grand opening. But it’s important that you
take your time to prepare well now. Then there’ll be nothing to repair or repeat
once you launch. You’ll just roar ahead!
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The few hours or so that you spend here,
in preparation, will determine exactly
how big your success will be.
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Most people fail in any business because they don’t plan adequately. That’s
three times as true for an Internet business and five times as true for what you
are about to do. Here’s why...
If you pick the wrong concept, if you develop the wrong topics, if you pick the
wrong affiliate programs... you’ll get the wrong results.
So many small businesses fail to start at the beginning with Content. Instead,
they start at the end with Monetization.

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They spend time and energy setting up a shopping cart and a merchant account
or some other way of “collecting the money.” That’s putting the (shopping) cart
before the e-horse of traffic. As we saw earlier, Monetization comes last. It’s the
final result of doing everything else (C T P) correctly.
The hardest part, where 98% of small businesses fail, is in attracting Traffic, the
visitors who convert into income. Yet many start with the cash register!
The solution? The only solution?...
Content Traffic PREsell Monetize
SBI! sites follow the process, generating ongoing targeted traffic…
http://ctpm.sitesell.com/
This part of The Affiliate Masters Course focuses on what you need to do
first. It guides you past the barriers and hazards and sets you on the road that is
right for you…
Your road to success.
You are embarking upon a truly rewarding journey. Have no doubts -- this is
“winnable” e-commerce. It’s totally under your control.
What you are about to read is likely a radical departure from what you have been
doing. Take your time and read carefully. Receive the key to becoming an
Affiliate Master.
OK, enough “kung-fu grasshopper” stuff.
Back to real-time preparation. You have already started your journey in the right
direction by completing the first preparatory step, the foundation for all future
actions...
• Understand PREselling and its Effect on Conversion Rates (DAY 1)
There are three more preparatory steps...
• Brainstorm Your Site Concept (DAY 2)
Brainstorm a high-potential idea. Discover the best Site Concepts for you. Then
narrow them down to the one with the most potential. Remember... it takes just

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as much time to build a low-potential business as a high-potential one. So invest
the time now to maximize your returns later.
• Develop High Profitability Topics (DAY 3)
Develop hundreds of possible Keyword-Focused topics for your concept, then
narrow them down to the ones with the most profitability. Relax, it’s a snap once
I introduce you to a few Net tools.
And then it’s on to the final preparatory step...
• Plan Your Monetization Models (DAY 4)
Here’s where it starts to get fun. Based on the concept and topics that you
developed, research affiliate programs that excite you and that fit your concept.
At this point, plan for affiliate marketing to be your primary monetization model.
However, it is also important to consider other potential income streams that
would be suitable for your business. Diversity fosters stability.
Don’t rush through the prep DAYS. They are easy -- so it’s tempting to zoom.
Don’t. Even though they are not difficult, they do require thoughtful
consideration.
I hate to be a nag, but please remember what I said before... Building a
profitable business is a process.
The Video Tour takes you through the C T P M process…
http://videotour.sitesell.com/
Take as much time as necessary to do each DAY properly. There is no
stopwatch ticking. Some careful planning and fine-tuning will pay you big
dividends down the road.
Let’s move ahead and...
2.2. Find Your Passion
Everyone, absolutely everyone, has a special interest... a passion. Everyone
knows something that is of value to others… something that others on the Net
seek.

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Passion makes work fun and easy…
• What is it that you love to talk about? Read about?
• What is your hobby?
• What do you do for fun and games?
• What are your natural talents?
Don’t forget to look right under your nose...
• What special body of knowledge have you learned from your job?
• What do you do day after day, without even thinking about it (ex., child-rearing,
taking care of sick parents, renovation contractor, customs inspector).
Think about what you do in a typical day, and what you’ve learned from it…
• What sections of a bookstore or a magazine shop do you automatically
gravitate toward?
• What kind of TV shows do you tend to like most? Movies?
What activities do you enjoy most about your current occupation?...
• Is it research?
• Helping customers achieve their goals?
• Managing other people?
• Teaching or explaining things to others?
• Talking/selling on the phone?
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