The affiliate Masters Course | Page 6

each of the 3 major steps from above?
If you’re doing everything perfectly, congratulations! You must have a high CR.
If you don’t have a high CR, or if you see some big mindset mistakes, consider
how much higher your CR would be if a visitor…
• found you in a bona fide manner (ex., as a result of doing a search on a
Search Engine),

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• became “your friend” (or your “trusting admirer” if you do a truly awesome job!)
because you provided excellent content
• and finally was led to a context-appropriate recommendation. (There will be
more on recommendation vs. sales pitch shortly.)
Key learning point?
Always consider how these actions affect your visitor’s mindset...
1) HOW YOU REACH your visitor, and…
2) WHAT YOU SAY to her, and…
3) HOW YOU REFER her to your merchant.
Get inside your visitor’s head. Realize how she will feel each step of the way.
Whatever you do, consider the impact on your visitor -- if it does not make her
more “open to buy,” don’t do it.
PREselling is really all about selling yourself (i.e., your credibility) to your
customer, every step of the way. You reach your targeted traffic in a proper
fashion, you deliver valuable, appropriate, editorial content, and you recommend
merchants to your visitor after she has come to respect and like you. Your
CR will soar.
Why does PREselling work so well?
A sale via any affiliate program is really a two-step process. It requires the
delivery of two “Most Wanted Responses,” yours and your merchant’s.
As an affiliate, what is your Most Wanted Response (MWR)? No, it’s not to get
the sale. That’s the second step and it's also your merchant’s MWR. Your MWR
is to “get the open-to-buy click” (i.e., your visitor clicks through to your merchant
with an open-to-buy mindset).
Writing to PREsell does not require genetic talent. It’s not a “gift.” Writing
to PREsell is a skill you can acquire. Make Your Content PREsell!
(MYCPS!), the only book of its kind on the Net, shows you exactly how to
do it. Learn how to...
1) Write to communicate.
2) Develop your own “voice” with flair and substance.
3) Spin your site/biz/self into a unique position.

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4) Honestly convince people to trust and like you.
Everyone, regardless of what they do online or offline, needs to know how
to write effectively. For more information about this free, must-have
resource, please visit…
http://mycps.sitesell.com/
Let your merchant’s site do its job and get the sale. I remember when I used to
tell my star baseball pitcher, Joel Leonoff...
“Joel... you don't have to strike 'em all out. You’ve got a great team
behind you. Let them do their job.”
The same goes for your merchants. Let them do their job.
Our “Top 100” 5 Pillar Affiliates all provide useful content. They PREsell. Then
they let the rest of their team (us here at SiteSell) get the sale.
It’s a two-step process that builds to the sale...
STEP 1 You PREsell to get an open-to-buy click-through to your merchant.
STEP 2 Your merchant gets the sale.
So, whatever you do, however you do it, it should always pull your visitor one
step closer to delivering your MWR...
Get an open-to-buy click through to your income-generating source!
Whoops! I was just about to move on to the next point. Good thing I heard you
asking...
“Ken, if I leave it up to the merchant's site to get the sale, I still
don’t see how I have any influence on the Conversion Rate. I'd much
rather sell the visitor on my own site.”
First, let’s make sure we have our terms straight by examining a real case study.
Elad Shippony, from Israel, is an excellent example of an infopreneur. He is
creating fun and entertaining content to drive traffic from the Search Engines,
and then monetizing that traffic, without selling a product or service.
http://case-studies.sitesell.com/infopreneur-elad.html
PREsell effectively, and your CR will zoom. But if it reads like a “hard-sell sales
pitch,” you’ll quickly lose credibility with your audience.

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On the other hand, let’s say that you do not have a mega-content, ultra-high
traffic site. You really love SiteSell products and that's why you’re so proud to
represent them. After all, you’d never want to just “push stuff” on people,
products that you do not believe represent true value-for-dollar.
Site Build It! (SBI!) gets results at an affordable price…
http://results.sitesell.com/
Do not represent merchants who simply bribe you with a high commission
to recommend overpriced products. A short-term gain like this ends up in
long-term pain. Your reputation is your foundation. Build it on rock rather
than sand.
Watch the SBI! Video Guide for an inside-look at how SBI! provides all
the information, strategies and tools needed to progress from
brainstorming to content-development to traffic-building to growing a
profitable business.
http://demo.sitesell.com/
You create a Web site that really raves about SBI! and other SiteSell products.
You mean every word of it, of course. And you are really proud of your site. And
you know