The affiliate Masters Course | Page 5

your merchant.”
Your CR depends upon what you do and how you do it. You do not need Lady
Luck, Sir Serendipity or anyone else. There is always a reason for how well you
do, and that reason always relates to what you do and how you do it.

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Once you realize this, then you know success really is do-able. Some people do
succeed... big-time… but not necessarily the first time. Just keep trying until you
find the right approach.
To quote Calvin Coolidge…
“Nothing in this world can take the
place of persistence.
Talent will not; nothing is more common
than unsuccessful people with talent.
Genius will not; unrewarded genius is
almost a proverb.
Education will not; the world is full of
educated derelicts.
Persistence and determination alone
are omnipotent.
The slogan 'press on' has solved and
always will solve the problems of the
human race.”
Of course, the goal of the 10-DAY Affiliate Masters Course is to reduce the
amount of trial-and-error persistence that will be required before you find your
own successful formula!
Why is “The #1 Affiliate Reality” true?...
Because how you reach your customer, and what you say once you reach her,
and how you refer your visitor to your merchant directly affects your visitor’s
mindset when she arrives at SiteSell.
A positive mindset turns into a purchase with amazing regularity. A negative one
is nearly impossible to overcome.
And that is what “high-CR affiliates” have known all along…
*******************************************
“They refer people to their merchants
in an OPEN-TO-BUY frame of mind.”
*******************************************
Best advice? Write “The #1 Affiliate Reality” onto a yellow Post-It Note and stick
it onto your monitor...
“Your CR will literally vary from 1% to 10%
(and at times, as much as 20%!), purely

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because of...
1) HOW YOU REACH your visitor, and…
2) WHAT YOU SAY to her, and…
3) HOW YOU REFER her to your merchant.”
Some people contact our Support team after reading this course, refusing
to believe that we have affiliates who can generate a CR exceeding 20%.
Do they do that every month? No.
But we know a high CR is not a fluke. Why? The reason is simple.
Although each affiliate’s CR may fluctuate in any given month, a “high-
CR” affiliate does not suddenly become a “low-CR” affiliate. The good
ones score high, and make significant dollars, every month.
And the proof is in the pudding. SiteSell’s astounding success is affiliate-
driven. Instead of paying for very costly advertising like other companies
do, we pour our money into making you succeed by giving you the best
business-building system in the world…
http://proof.sitesell.com/
It is amazing what a great product, successful customers and proud-loyal
affiliates can achieve!
OK. Take a quick stretch and then we’ll continue.
Back already? Let’s go...
1.2. PREsell To Convert
Your strategies and actions as an affiliate directly affect your Conversion Rate.
This section deals with how to PREsell effectively. (Later in the course, we will
cover traffic-building in more detail.)
Let’s look at examples of how “low-CR affiliates” create negative mindsets by
making how-you-reach, what-you-say, or how-you-refer boo-boos. We’ll begin at
the top…
1) How to Reach Your Visitor...
Free-For-All Sites (FFAs) are a great example of how not to reach people. For
the most part, FFAs have become so seamy and useless that no matter what you

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say, you’re doomed from the start. I once made a request to all 5 Pillar Affiliates
for FFA success stories... not a single success story! I won’t bother to ask again.
Compare this with how smart and open-minded your visitor feels when she finds
you via a Search Engine!
2) What to Say to Your Visitor...
Don’t write a site purely devoted to “hard-selling” your merchants’ products.
Imagine a visitor who hits your site and reads an immediate sales pitch. That
person will resist because she does not know you. Then, if she clicks to your
merchant, she gets another sales pitch on the SiteSell site ==> Negative x 2!
Never devote your site to one company’s product line. No matter what you
do, no matter how sincere you are, this kind of approach always ends up
“smelling” like a sales pitch. It simply makes no difference that you honestly love
the products -- your visitor will mistake your devotion for selling. Remember, she
doesn’t know you!
It’s far better to develop a concept that relates to that company’s products and to
other products from other companies that are complementary. Develop related
content that PREsells. Then “get the click” through “in-context” text links.
3) How to Refer Your Visitor to Your Merchant...
Banners, as we discussed earlier, are the best example of how not to refer your
visitor to your merchant. In plain and simple language, people feel “pitched”
when they click on a banner. And people who feel “pitched” are difficult to
convert into a sale.
Now for a critical Action Step...
Review your site or whatever other means you are using to reach, talk to, and
refer visitors to your merchants. Put yourself in your customer’s brain. What will
she think, how will she feel, at