Randy Gages Lessons in Network Marketing | Page 8

friends. As you do this, you're collecting cards and phone
numbers. When you get home each day, add these people to your
prospect list. When the lines you have are going down in depth,
and don't need you doing their presentations anymore, you'll be
ready to sponsor some new people and have a large list of
candidates to draw from.

Think about who the sharpest people you met are and give them a
call. Say something like, "Hey Ray, this is Linda. You probably
remember me; we met at the Apple store when you were buying an
iPod. You seem like a sharp guy, and from our conversation it
seemed you might be open to taking a look at a business
opportunity."

Usually now, they'll ask what it is. You respond with something
like:
"I run a marketing business, and we're expanding here in the Dallas
area. I can't promise you anything, but I'm looking for a couple
of key people. If you're interested, I'd like to drop by an
information pack for your review. You can look it over and decide
if it's something you want to explore further."

Now, it doesn't have to be this exact script. The key things are
suggesting that they'll probably remember you, telling them you
can't promise them anything, and offering to drop off an
information pack. If they agree, you take them the mass market
recruiting tool we discussed in lesson two.

Because they remember you, you were friendly and all they have to
do is look at a packet -- most people will be more than happy to do
this. And because you're out there always meeting two people a day
-- you will never run out of qualified prospects.

Now if you still think you don't meet two new people a day, let's
look at some places where you can meet good prospects.

First, we can rule out the places you won't meet them. You won't
find them in nightclubs and bars. These places are for alcoholics.
Go to places where people of higher consciousness gather.

Find a church that does lots of classes, like Unity or Science of
Mind. Choose some courses that appeal to you and sign up. People
who take courses on prosperity, Tai Chi, meditation and yoga are
usually people seeking more, so they're great candidates for your
business. And don't overlook public seminars. It's a safe bet
that the people who pay and go to a seminar to see Wayne Dyer,
Deepak Chopra or John Gray are looking for more out of life. Just
be yourself, practice the art of conversation and meet new friends.

And then there's my all-time 'secret weapon.' The number one best
place to go to meet great people all the time. Ready for this --
it's the car wash.

But not the put-eight-quarters-in-and-drive-thru-so-they-can-break-
off-your-antennae wash. No, I'm talking about the hand car wash.

You know who goes there? People with nice cars. Aston Martins,
Vipers, Mercedes and Lexus, among others. People who have nice
cars already know something about success. And, the fact they take
care of them tells you a lot about them. At the hand wash I go to,
I've met numerous company executives (one who owns 47 Ferraris, a
couple of Rolls' and a few other cars), a Grammy-winning
songwriter, two NBA stars, a minister of a church with 3,000 Sunday
worshipers, and a host of other serious people.

The secret to prospecting is having a long, never-ending list.
When you practice the strategies we've just talked about, that's
exactly what you'll have.


Lesson 4
How to Create Exponential Growth

Why do some people build huge organizations and receive passive
residual income for decades, while others work furiously to shore
up and rebuild lines every few months? The difference comes from
building lines versus driving lines.

People who build strong lines have some sort of system in place and
follow principles like we've outlined in the previous lessons. By
spending time working in the living rooms of their lines - then
counseling them on a monthly basis - they develop friendships that
will last their entire lifetime.

When you follow this process, you create an environment of trust
and support, so your people come to you when they have challenges.
They will seek your advice, and, more importantly, they will build
rock-solid lines that create lifetime residual income.

Contrast that with driving a line...

Here's an example of how that's done. "Heavy-Hitter Harry"
discovers that his checks are going down and many of his
distributors are quitting the program he's working. Naturally, he
assumes there can only be one cause for this. Obviously, the
program has leveled out. So, he starts searching for the next
"hot" one.

Once he decides what that is, he joins and brings over his leaders
from the last deal. He immediately takes out ads in industry trade
publications or starts a direct mail campaign to get new recruits.
His headline proclaims:

Find out why