Randy Gages Lessons in Network Marketing | Page 9

the Heavy Hitters are switching to ABC Company!
CATCH THE WAVE!!!
Call now, before your downline calls you!

Of course, Harry manages the whole campaign, even to the point of
talking to everyone that calls. So, he's on the phone twelve or
fourteen hours a day, working across the time zones. He's
overnighting info packs, faxing applications continuously - and
sponsoring people all over the country. Eventually, at some point
in the process, he'll realize that he simply can't do it all. So,
he begins placing people under some of his other distributors. He
may do this as a reward for hardworking distributors, or due to
their geographical proximity to the new distributors. In either
case, this creates a dysfunctional group...

Many of the distributors who had people placed under them simply
don't have Harry's talent for working with people. And they're a
little shy about talking to people they don't know, so they never
contact their new distributors. Instead, they wait for the new
people to contact them. Which, of course, they never do. These
new distributors don't know this new sponsor they've been placed
under; they know Harry. So, whenever they have a problem, they
call Harry.

So, of course, Heavy-Hitter Harry still works the phones twelve to
fourteen hours a day...

Which befits our hero, because that is exactly what he has become -
a hero. In fact, a very difficult to duplicate one. Now, this
will feel very good to Harry...at first.

He'll throw up his arms and say things like, "What can I do? I'm
the only one who can make presentations. Everybody always wants to
talk to me," and other things that make him feel warm and fuzzy all
over. Until he discovers something...

At some point he will realize that he's created an entire
organization of co-dependents. And, if he were to take a few weeks
off - his check would go down 20 percent. If he took off six weeks
- his check would drop by half. And if he ever were to take 90
days off - he simply wouldn't have a business to come back to.

Now, Harry is like a hamster on an exercise wheel. He has to keep
moving to stay in shape, yet he never gets ahead. But he can never
stop either...

Because he's grown accustomed to the size of his monthly bonus
check (and has increased his spending proportionately), he has to
keep scrambling to keep the wheel turning. Instead of escaping the
time-for-money trap, he has simply substituted a different master.
He has become a grinder.

Quite frankly, driving a line like this has nothing to do with
building a long-term business with true passive income. But Harry,
like a lot of people who don't truly understand the duplication
process, doesn't know any better. People like Harry just keep
spinning on the wheel until they finally burn out and quit.

Building a line happens when you have a system in place, and you
work with your new people, teaching them the skills they need to
replace you. And they duplicate the same process with their own
people, creating exponential growth in the organization. Like any
venture, there are skills and strategies you can learn that will
make things go faster. So let's look at some of them.

Edification...

This is one of the simplest things to do. Yet, most people don't
understand it, and even fewer practice it. Edify simply means to
"build up," or relate the positive traits and abilities of people.
You need to edify your sponsorship line, the people in your group,
and even cross lines. (And some other things, as well.)

This doesn't mean be phony. It simply means, look for the
positive, and seeing people as they can become. If you believe
that someone is so lacking in redeeming qualities that you simply
can't edify them - do a little soul searching. Are they really so
worthless that there is nothing good you can say about them? Find
what is good about the person and edify that. Let's look at some
specific situations, beginning with your sponsorship line:

The smartest thing you can do to build your business quickly is to
massively edify your sponsor and the pin ranks in your sponsorship
line. You want to absolutely rave about these people's loyalty,
dedication, support and business acumen. You don't do this to make
them feel good. You do this for you. Here's why:

The more you edify your sponsor (and the organization you belong
to), the more they can help you. Let's look at a couple of
different scenarios:

Suppose you're a little jealous of your sponsor's success, so you
don't really edify him. In fact, you might even sometimes demean
him to your group with the hope that this will elevate you. You
say things like, "I'm his number one distributor. Without me, he'd
hardly make anything." Or, "I do a much stronger presentation