Randy Gages Lessons in Network Marketing | Page 2

validation of
others. My career took a dramatic upswing when I learned a
valuable lesson...

I stopped taking financial advice from broke people!

When I started the business, I was penniless and struggling.
Unfortunately, most of the people I knew were also broke and
struggling. They all tried to talk me out of the business, and
convince me it couldn't work.

I came to realize that these people didn't know anything about
business success. So even though they were well meaning, they
were trying to give advice in an area they knew nothing about.

When you need advice, you must go to people who have already
done the business successfully. When you understand and act on
this, you dramatically increase your chances for success.

Another mandatory requirement for long-term success is
conducting your business with integrity.

Although there are some examples of people bringing down big-
dollar incomes instantly by filling someone's garage full of
water filters (or diet cookies, or bottles of juice), those
incomes don't last. It's only a question of time before these
people run out of prospects to front-load and must find a new
program to work where they can start the process all over
again. Long term, these kinds of practices will ultimately
destroy your business.

In this business, when you sponsor someone, you are, in
essence, his or her partner and mentor for life. Even after
they learn the skills you teach them and become high-level
executives themselves, they will always look to you as a
compass for the moral fiber, accountability, and culture of the
organization. Much more than traditional business, Network
Marketing revolves around the trust between the sponsor and his
or her distributors.

This is the strongest recruiting asset you possess. Millions
of people are fed up with the dysfunctional relationships,
gossip, office politics and lack of accountability in the
corporate world. The honesty, accountability, and sense of
community in Network Marketing will attract them even more than
the money, cars and trips.

If you ever lie to your distributor - even thinking it's for
his own good - you will destroy the bond that is the foundation
of the business. You will also eliminate one of the most
powerful enticements that attract people into the business.
Distributors who have built lasting success have learned that
their word must be their bond, and integrity is sacred.

Another important prerequisite for Network Marketing success is
good teaching skills. Here's why...

About ten percent of the population are sales types. They like
to sell; they're good at it; and they don't fear rejection.
About ninety percent of the population rank selling on their
list of things to do right up there with jumping into a pit of
rattlesnakes. The mere thought of rejection sends them
scurrying for the cover of their comfort zone. If you make
cold calling, knocking on doors, and approaching strangers on
street corners part of your recruiting strategy - you will
scare away ninety percent of your prospects instantly.

Because they cannot see themselves doing those things...

In fact, only one person in a thousand will be successful with
those types of approaches. Worse yet, because these techniques
are hard to duplicate, people will have to keep sponsoring
massive numbers of new distributors on a monthly basis, just to
keep their income steady. All the rah-rah hype they can muster
will not change this. They have no residual income security
and will have to rally and rebuild lines every few months.

By contrast, successful network marketers concentrate on
simple, duplicatable actions that they can teach to anyone.
Their number one priority is making sure that their
organization knows everything they do. The people they bring
into the business can readily repeat the same actions, so the
organization grows faster. The formula for creating wealth in
our business is:

Lead a large group of people, to consistently do a few simple
actions, over a sustained period of time.

You will find that schoolteachers, professors, sports coaches,
professional trainers and yoga teachers naturally excel at
Network Marketing. So if you have good teaching skills, you're
very likely to be successful in Network Marketing.

The next thing you have to do to be successful is commit to
daily self-development time. Usually the early morning is the
best time to do this. The kids are asleep, there are fewer
distractions, and you can concentrate on you. Plus you will
put yourself in a great state of mind before you even leave the
house, which will allow you to attract high caliber people.

It's important that you set aside this time each day for quiet
reflection and self-development. You need a learning library
of books, videos, and CDs to stay motivated against negative
programming, learn new techniques, and keep your focus.

Initially, I thought that success would come from changing
others. I soon learned that real success comes from changing
yourself. The actions you take and the examples you set,
create a ripple effect that impacts everything around you in a
positive way. I believe that your network grows only as fast
as you do. When you are growing each day, so will your
business.

So as