Randy Gages Lessons in Network Marketing

Lesson 1
What it Takes to Be Successful in Network Marketing

Network Marketing is perfect for everyone. However, everyone
is not perfect for Network Marketing...

I believe Network Marketing is an amazing profession, and truly
is the last bastion left in the free enterprise system where
someone without education, famous bloodlines, or a large
investment can become wealthy.

The benefits are extraordinary. Unlimited earning potential,
tax breaks, travel opportunities, and the chance to help others
while you are building your own success. But it's still not
for everyone.

Why?

Because it takes a certain personality type to be successful.
So, while I would certainly urge anyone who desires a better
lifestyle to consider Network Marketing as a career choice -
before you commit to doing that, give yourself an honest
evaluation.

Most people equate security with a nine-to-five job. They see
the rat race as a necessary evil in life.

Network marketers suffer from no such delusions. They see a
job as an insidious trap - one that gives you just enough
income so you are afraid to forego it - yet not enough to
achieve any financial freedom.

They look at people clawing their way up the corporate
structure with the detached wonder you would expect to see on
the face of a ten-year-old child, watching the activity in an
ant farm. They know that we need ants in this world, but they
certainly don't want to be one.

Most people strive to maintain the appearance of having a good
job, even if it's one they despise, because that is what
society expects of them. They look for a "real" job with a
certain status or title, and will often settle for that their
whole life, because they don't know any better. Network
marketing professionals dream of a career of limitless
potential, personal development, and growth, and then work
until that dream becomes a reality. We look at the rat race
and wonder why people would forego their human dignity in the
pursuit of a steady paycheck.

Make no mistake: if you need someone checking over your
shoulder, you can't seem to motivate yourself, or want the
security of a Friday paycheck, then Network Marketing is not
for you.

You will need an entrepreneurial mindset if you expect to last
in this business. Not everyone has this. Imagine not getting
a paycheck every Friday. No guarantees. Just a big bonus
check, which is directly dependent on what you produce.

If that scares you, you may be better suited for a corporate
job. But if the idea of determining exactly how much you can
earn excites you, then you are a great candidate for the
business.

As a rule, strong personality types do best. You must be self-
motivated, able to work without supervision, and good at follow
up. And while you must be a strong personality, you also must
be smart. Here's why...

Network Marketing is a business of duplication. A big part of
the business is the ability to follow the successful patterns,
strategies, and systems developed by your company and
sponsorship line. It means less personal glory, but more
personal security, because your business is not so dependent on
you.

So smart networkers adopt the systems and procedures that have
been successfully demonstrated to work from their sponsorship
line. This ultimately gives you better security, because you
can later back off from the business, without a decrease in
earnings.

If you are insecure, and need your ego constantly massaged, the
business will be quite difficult for you. You'll build
everything around yourself, and that means you'll never develop
any passive income and become a grinder. Like any
entrepreneur, you must be confident in the face of peer
pressure and challenges. What we are doing is different. Many
people are threatened by things they don't understand. That
will make some of the people you know suspicious, others will
be skeptical, and yet others will be jealous.

So when you proudly announce to the world that you have joined
a network marketing company in search of a better lifestyle,
don't be surprised if some of those people assault you with all
the reasons you shouldn't...they wouldn't...and you couldn't,
possibly succeed in such a venture.

Then these "well-intentioned" souls will regale you with one
horror story after another, of people who tried Network
Marketing and failed, bought a garage full of products in the
dream of instant riches, or contracted an almost fatal case of
hives from using some skin-care product.

Many people are not willing to be wealthy. They have been
raised with "lack" consciousness. They subconsciously believe
they are not deserving of riches; they mistakenly believe there
is something spiritual about being poor; or they have
discovered that becoming wealthy involves a degree of work.

It's highly likely that these kinds of people are all around
you. And nothing is more threatening to these people than to
think that someone they know is becoming successful. They will
do anything in their power to dissuade you, and in some cases,
actually sabotage you. If you want to make it in the business,
you must believe in it strongly, and not need the