Womens Wild Oats | Page 9

the shareholders of the big drapery shops have been chuckling and rubbing their hands. Dividends have sprung up to a figure they have never before reached. Never before has so much money been wasted on adornment.
Our young women have little thought beyond the present use of what they buy. But I believe that much of this extravagance--the delight in self-gratification which finds other expression in jazzing, in sweet-eating, in card playing, smoking and similar pleasures--is not so much the outcome of the thoughtlessness of youth as a way of escape from Self, a misdirected effort toward safety, unconscious no doubt, but terribly real.
Notice these girls. You will see them best in a walk down Oxford street or in Leicester Square, where, snared by each displayed window, they hover and cluster like wasps drawn to a trap of sweet food. All the biggest shops in London are devoted to women's clothes. Do you realize that? And it is not only that they are the biggest, but there are more of them than any other half a dozen trades put together--the only exception being the drink trade. During the war their number has multiplied, indeed in some districts shops have sprung up like mushrooms in the night.
There is a much deeper importance in this question of dress than usually is allowed. Irresponsible spending does encourage irresponsible living.
Almost everyone has at one time or another thought of some reform they would wish to be made in the society in which they live. Now, if I could have my choice as to any one reform I would choose to be done, it would be to make it illegal for a tradesman to display for sale any kind of wearing apparel, dress goods or articles connected with a woman's toilet, either in shop windows or inside the shops. Nothing must be shown to any customer until it is asked for. I do really believe this simple reform would do more to emancipate women, and, through their emancipation, to liberate men, than any other reform. We pray in our churches "lead us not into temptation," and everywhere we permit in our shops the display of goods to tempt the young and the foolish.
An orgy of adornment has been claiming a veritable sacrifice of comfort and health, possibly even of life. All-night vigils in search of bargains are frequent at the bi-annual sale-festivals. Policemen have to restrain the ardent votaries, as they press forward and struggle and fight to obtain entrance to certain shops, like caged animals fighting for food. Fashions are followed passionately and with little variety. Dark heads and golden heads have the hair bobbed or dressed in the same way, with the same plastered side-curls, and adorned with hats alarmingly alike, weighted with queer and polychrome ornaments of beads, wool, tassels, and I know not what, while the face beneath shows one color of yellowish white, the result of the excessive and unskillful use of cheap powder. In the snow and slush of the spring, I have seen girls dressed in a way fit only for the hottest indoor room. The gauze silk-stockings offering no protection to the tortured feet even when the boots and shoes were made of more than paper stoutness; while the fashionable woolen wrap, even the fur collar or coat could not counterbalance the danger to health from blouses, low-necked and fashioned of stuff scarcely thicker than cobwebs. Here and there the many girls, beautiful in quiet uniforms, have served to throw into sharper contrast the absurdities of the dress of their sisters.
I ask myself how this taste for spending money on dress and ornament--a taste very little different from the instinct which causes savages to adorn their half-naked bodies with feathers, beads and shells--is to be satisfied when women's wages fall? There would seem to be nothing too useless or too expensive for girls to buy. Work has failed in teaching them the simple lesson that not only is it wrong to waste money, but it is wrong to waste labor for the gratification of whims. We are having the need for economy preached and shouted at us from every quarter. Surely it is right to think about this wild spending on adornment, and give at least a few glances to the future.
What is likely to happen now when the full years of war change to empty years of peace? No longer able to spend in the way to which their high wages have made them accustomed, girls will seek to get presents from men; they will want excitement and the dress and pleasures to satisfy that need, also to hold the envy of their friends. This must lead to prostitution. The weaker sort of girl will prefer to sell her body rather than go back to a humdrum