The affiliate Masters Course | Page 2

a substantial income stream. Your
mini-university course will accomplish this by the end of this e-book.
I don’t mean to scare you. All of it is manageable. Take your time to digest the
information properly before you start to work on the prescribed action steps.
Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons
of light. Understanding the concepts will boost your confidence level in applying
them. Even as adults, we never lose our need to know why things work the way
they do.
It’s critical that you finish each DAY of this course before you begin the next. The
DAYS build on each other. Always keep in mind that you are following a step-by-
step process.
Please don’t feel that you have to rush. Work at your own pace, as time allows.
This is not a race. Sometimes, you will be able to devote large blocks of time
each day to the course. At other times, you may have only 15-30 minutes per
day to spend on it. In this situation, it could take you a week or more to complete
a “DAY” of the course. And that’s perfectly normal!
It does not matter how long it takes you to complete the course. The key is
to set aside a realistic amount of time each day to “do” the course. You’ll find it
was time well, no best, spent.
Final piece of advice...

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Print out a hard copy and make your own textbook! There is just too much
information in the Affiliate Masters Course to learn by reading off a monitor
screen.
Underline the important parts. Add your own notes and ideas. I promise you’ll
get lots and lots of great inspiration as you go along.
Please, please work with a printed version of this course. If you are at all serious
about following this course to build a serious income stream, start right.
Here’s a super little printing utility that will allow you to print 2 or 4 pages to a
single 8.5” x 11” piece of paper. It saves you paper, space, and money...
http://www.fineprint.com/
OK. Ready to begin DAY 1 of the course?
Sound the bell. Class is in session...

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1. DAY 1
Intro To Affiliate Business Basics
Being a great affiliate is NOT about
selling... It’s about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that’s wrong. Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with the
concept of PREselling to maximize Conversion Rates.
With this goal in mind...
1.1. Focus on Maximizing Profit
The goal of any business, including your affiliate business, is to maximize
profits. Profit is simply your income minus your expenses.
As an affiliate, there are exactly two ways to increase your income (i.e., the
amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to
your merchant… visitors who deliver the response for which the merchant
pays, whether that’s a sale, or a lead, etc.).
Simple formula, right? If you refer 100 visitors per day to a merchant and 1%
buy, you get paid for that one purchase. But if you send 1,000 visitors per day
and 3% buy, you get paid for 30 purchases.
Yes, thirty times more! So it’s pretty clear how to maximize affiliate income!
Of course, every business has expenses, too. Maximizing profits does not imply
that you must minimize expenses, too. After all, if you spend no money or time
on a business, you have no business! You must get the best possible traffic-
building and sales-converting results for every dollar you spend... and for every
hour you spend on your business.

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Time is money. Don’t count your hours as zero cost simply because
they do not cost you “out of pocket.” Assign your time a dollar value -- it
will put your affiliate business on a solid, professional “business footing.”
Let’s examine expenses by asking two questions...
Question #1 -- What does it cost to build traffic to your merchants’ sites?
Traffic-building, no matter how you cut it, will cost you... in terms of both time and
money. Spending dollars is optional, but spending time is not.
There are many ways, both offline and on, to drive targeted traffic to your
merchants’ sites. This course will show you the most highly profitable, time-and-
dollar-effective way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high info-
value Keyword-Focused Content Pages that rank well with the Search Engines
and that get the “click throughs” to your merchants’ sites.
Let’s break that down for closer examination. For your affiliate Web site to
generate targeted traffic to your merchants, it must do two things well...
1) Rank well at the Search Engines so that it pulls in