The Webmaster BUSINESS Masters Course was written for Webmasters who are ready to stop dreaming and

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1. Introduction
Every day, thousands of people think about starting their own Webmaster
business. Some want to break away from the daily drudgery of working for
someone else. Some crave the flexibility of working from home. Some need to
supplement their main income. Some feel they are ready to expand their
services beyond their circle of contacts. Still others… the list of personal
reasons could go and on.
But here’s the catch…
Every day, most of these people do nothing but dream.
The Webmaster BUSINESS Masters Course was written for Webmasters who
are ready to stop dreaming and start building a home-based Web site design
business.
That’s you!
Perhaps you are presently employed full-time/part-time in the field. Or perhaps
you design sites for relatives, friends or associates as a favor in your spare time.
It doesn’t matter. You already know, based on current and past experiences,
that consumer demand for Webmaster services is substantial and that it’s not
about to evaporate anytime soon. You are definitely not embarking on a high-
risk business proposition.
On top of that, you will have all of the advantages of working from home…
• no office to rent
• no boss telling you what to do
• flexibility to pick your own hours
• ability to generate income in your living room
• and the biggest advantage of all, you’re the person in charge. You decide how,
when and where you want to work.
The Webmaster BUSINESS Masters Course will get your business rolling in the
right direction. It gives an insider's view into some of the variables involved in
setting up a business, creating a contract, working with clients, and other
important operational aspects. This Course will help you avoid common
problems and mistakes, the kind that cost you time and money.

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Please note… The Webmaster BUSINESS Masters Course won’t teach you how
to design Web sites or help you layout pages or show you any cute HTML tricks.
You must already have that under control or you wouldn’t be getting ready to
hang out your business shingle.
The Webmaster BUSINESS Masters Course will, however, help you establish
your business on solid footing and position yourself as a successful independent
designer.
How?
A quick overview of the Course will answer your question…
Chapter 2 - The First Steps
Start off on the right track. Use the guideline provided to develop a business
plan that will keep you on the path to success.
Chapter 3 -- Web Site Marketing Secrets
The focus in this chapter is on niches. You will also discover some marketing
secrets that will change the way you look at Web sites.
Chapter 4 -- Designing for Success
Get the most of your design time and learn about some very effective tools for
creating the kind of results your clients will love.
Chapter 5 -- Attracting Clients
No clients… no business. Effective advertising is the key to pulling in contracts.
Chapter 6 -- Dealing with Clients
Your “people skills” are just as important as your design skills. Use
communication tools and techniques that will help you build a positive
relationship with clients.
Chapter 7 -- The Legal Stuff… Proposals and Contracts
A Webmaster business is built upon contracts. A good proposal can make the
difference between working and not working.
Just one more thing before we launch into the Course…some brief introductions.
You first…
If you are reading this, chances are you fall into one of three categories…

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Category #1 -- You like designing Web sites and you want to do more of them.
In your Net travels, you have found lots of material on site design. But you have
come to the realization that there is a real shortage of information on the
“business end” of things.
You also like the thought of having your own business, working from home, and
getting paid to do something you like.
Category #2 -- You have already started your own Web site design business
(either formally or informally) but it isn’t going as well as you had hoped. You
know that others are doing this successfully, but you just haven’t quite figured out
how to make your business work. You just need a little direction and someone to
hold you by the hand until you get the hang of things.
Category #3 -- You already have a successful design business and you want to
pick up a few additional tools, tips and techniques to make things go a little
smoother.
Whatever your category is, welcome to The Webmaster Business Masters
Course!
And now, let me introduce myself. My name is Mark Frank. I have been
operating my own home-based Web site design business since 1998 (forever in
Internet time!). When I started my business, I had no experience running a small
business and I had only designed a couple of Web sites. Even so, I was able to
incorporate my business, put up a promotional Web site, and generate income
from a computer in my kitchen.
I read everything that I could get my hands on,