The Illustrious Gaudissart | Page 4

Honoré de Balzac
such a man possess! You will find in all countries many such diplomats of low degree; consummate negotiators arguing in the interests of calico, jewels, frippery, wines; and often displaying more true diplomacy than ambassadors themselves, who, for the most part, know only the forms of it. No one in France can doubt the powers of the commercial traveller; that intrepid soul who dares all, and boldly brings the genius of civilization and the modern inventions of Paris into a struggle with the plain commonsense of remote villages, and the ignorant and boorish treadmill of provincial ways. Can we ever forget the skilful manoeuvres by which he worms himself into the minds of the populace, bringing a volume of words to bear upon the refractory, reminding us of the indefatigable worker in marbles whose file eats slowly into a block of porphyry? Would you seek to know the utmost power of language, or the strongest pressure that a phrase can bring to bear against rebellious lucre, against the miserly proprietor squatting in the recesses of his country lair?-- listen to one of these great ambassadors of Parisian industry as he revolves and works and sucks like an intelligent piston of the steam- engine called Speculation.
"Monsieur," said a wise political economist, the director-cashier- manager and secretary-general of a celebrated fire-insurance company, "out of every five hundred thousand francs of policies to be renewed in the provinces, not more than fifty thousand are paid up voluntarily. The other four hundred and fifty thousand are got in by the activity of our agents, who go about among those who are in arrears and worry them with stories of horrible incendiaries until they are driven to sign the new policies. Thus you see that eloquence, the labial flux, is nine tenths of the ways and means of our business."
To talk, to make people listen to you,--that is seduction in itself. A nation that has two Chambers, a woman who lends both ears, are soon lost. Eve and her serpent are the everlasting myth of an hourly fact which began, and may end, with the world itself.
"A conversation of two hours ought to capture your man," said a retired lawyer.
Let us walk round the commercial traveller, and look at him well. Don't forget his overcoat, olive green, nor his cloak with its morocco collar, nor the striped blue cotton shirt. In this queer figure--so original that we cannot rub it out--how many divers personalities we come across! In the first place, what an acrobat, what a circus, what a battery, all in one, is the man himself, his vocation, and his tongue! Intrepid mariner, he plunges in, armed with a few phrases, to catch five or six thousand francs in the frozen seas, in the domain of the red Indians who inhabit the interior of France. The provincial fish will not rise to harpoons and torches; it can only be taken with seines and nets and gentlest persuasions. The traveller's business is to extract the gold in country caches by a purely intellectual operation, and to extract it pleasantly and without pain. Can you think without a shudder of the flood of phrases which, day by day, renewed each dawn, leaps in cascades the length and breadth of sunny France?
You know the species; let us now take a look at the individual.
There lives in Paris an incomparable commercial traveller, the paragon of his race, a man who possesses in the highest degree all the qualifications necessary to the nature of his success. His speech is vitriol and likewise glue,--glue to catch and entangle his victim and make him sticky and easy to grip; vitriol to dissolve hard heads, close fists, and closer calculations. His line was once the HAT; but his talents and the art with which he snared the wariest provincial had brought him such commercial celebrity that all vendors of the "article Paris"[*] paid court to him, and humbly begged that he would deign to take their commissions.
[*] "Article Paris" means anything--especially articles of wearing apparel--which originates or is made in Paris. The name is supposed to give to the thing a special value in the provinces.
Thus, when he returned to Paris in the intervals of his triumphant progress through France, he lived a life of perpetual festivity in the shape of weddings and suppers. When he was in the provinces, the correspondents in the smaller towns made much of him; in Paris, the great houses feted and caressed him. Welcomed, flattered, and fed wherever he went, it came to pass that to breakfast or to dine alone was a novelty, an event. He lived the life of a sovereign, or, better still, of a journalist; in fact, he was the perambulating "feuilleton" of Parisian commerce.
His name was Gaudissart; and his renown, his
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