last night I met, on leaving the street car, an old school boy friend
who told me that he was soon going to try his hand on the road selling
bonds. He asked me if I could give him any pointers. I said: "Work and
be square--never come down on a price; make the price right in the
beginning." "Oh, I don't know about that," said he. I slapped him on the
breast and answered: "I do!"
I would give every traveling man, every business man, every man this
same advice. Say what you will, a square deal is the only thing to give
your customer. You can do a little scaly work and win out at it for a
while; but when you get in the stretch, unless you have played fair, the
short horses will beat you under the wire.
The best customer on my order book came to me because I once had a
chance to do a little crooked work, but didn't. I had a customer who had
been a loyal one for many years. He would not even look at another
salesman's goods--and you know that it is a whole lot of satisfaction to
get into a town and walk into a door where you know you are "solid."
The man on the road who doesn't appreciate and care for a faithful
customer is not much of a man, anyway.
My old customer, Logan, had a little trouble with his main clerk. The
clerk, Fred, got it into his head that the business belonged to him, and
he tried to run it. But Logan wouldn't stand for this sort of work and
"called him down." The clerk became "toppy" and Logan discharged
him.
But, still, Fred had a fairly good standing in the town and interested an
old bachelor, a banker, who had a nephew that he wanted to start in
business. He furnished Fred and his nephew with $10,000 cash capital;
the three formed a partnership to open a new store and "buck" Logan.
Well, you know it is not a bad thing to "stand in" with the head clerk
when you wish to do business in an establishment. So I had always
treated Fred right and he liked me and had confidence in me. In fact, it's
a poor rule to fail to treat all well. I believe that the "boys" on the road
are the most tolerant, patient human beings on earth. To succeed at
their business they must be patient and after a while it becomes a
habit--and a good one, too.
You know how it goes! A merchant gets to handling a certain brand of
goods which is no better than many others in the same line. He gets it
into his head that he cannot do without that particular line. This is what
enables a man on the road to get an established trade. The clerks in the
store also get interested in some special brand because they have
customers who come in and ask for that particular thing a few times.
They do not stop to think that the man who comes in and asks for a
Leopard brand hat or a Knock-'em-out shoe does not have any
confidence in this special shoe or hat, but that he has confidence in the
establishment where he buys it.
So, when I was in Logan's town to sell him his usual bill, his clerk
hailed me from across the street and came over to where I stood. He
told me that he had quit his old job and that he was going to put in a
new stock. I, of course, had to tell him that I must stay with Logan, but
that out of appreciation of his past kindness to me I would do the best I
could to steer him right in my line of goods. I gave him a personal letter
to another firm that I had been with before and who, I knew, would
deal with him fairly.
Fred went in to market. When in the city he tried to buy some goods of
my firm. He intended to take these same goods and sell them for a
lower price than Logan had been getting, and thus cut hard into Logan's
trade. But the big manufacturers, you know, are awake to all of those
tricks and a first-class establishment will always protect its customers.
My house told Fred that before they could sell to him they would have
to get my sanction. They wired me about it, and I, of course, had to be
square with my faithful old friend, Logan; I placed the matter before
him. As I was near by, I wrote him, by special delivery, and put the
case before him. He, for self-protection, wired
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