Subversive | Page 2

and cosmetic
qualities, and all the rest, is Madison Avenue gobbledygook and applies
as well to one brand as another. As a matter of fact, often two different
soap companies, supposedly keen competitors, and using widely
different advertising, have their products manufactured in the same
plant."
Mr. Coty blinked at him. Shifted in his chair. Rubbed his chin as
though checking his morning shave. "Well ... well, then where do you
get your soap?"
"The same place. We buy in fantastically large lots from one of the
gigantic automated soap plants."
Mr. Coty had him now. "Ah, ha! Then how come you sell it for three
cents a cake, instead of twenty-five?"
"I've been telling you. Our soap doesn't even have a name, not to
mention an advertising budget. Far from spending fortunes redesigning
our packaging every few months in attempts to lure new customers, we
don't package the stuff at all. It comes to you, in the simplest possible
wrapping, through the mails. A new supply every month. Three cents a
cake. No middlemen, no wholesalers, distributors. No nothing except

soap at three cents a cake."
Mr. Coty leaned back in his chair. "I'll be darned." He thought it over.
"Listen, do you sell anything besides soap?"
"Not right now, sir. But soap flakes are coming up next week and I
think we'll be going into bread in a month or two."
"Bread?"
"Yes, sir, bread. Although we'll have to distribute that by truck, and
have to have almost hundred per cent coverage in a given section
before it's practical. A nickel a loaf."
"Five cents a loaf! You can't make bread for that much."
"Oh, yes we can. We can't advertise it, package it, and pay a host of
in-betweens, is all. From the bakery to you, period."
Mr. Coty seemed fascinated. He said, "See here, what's the address of
your office?"
Warren Dickens shook his head. "Sorry, sir. That's all part of it. We
have no swanky offices with big, expensive staffs. We operate on the
smallest of shoestrings. No brain trust. No complaint department. No
public relations. No literature on how to beautify yourself. No nothing,
except good soap at three cents a cake, plus postage. Now, if you'll sign
this contract, we'll put you on our mailing list. Ten bars of soap a
month, Mrs. Coty said. I brought this first supply so you could test it
and see that the whole thing is bona fide."
Mr. Coty had to test it, but then he had to admit he couldn't tell any
difference between the nameless soap and the product to which he was
used. Eventually, he signed, made the first payment, shook hands with
young Dickens and saw him to the door. He said, in parting, "I still
wonder why you do this, rather than dragging down unemployment
insurance like most young men fresh out of school."

Warren Dickens screwed up his face. This was a question that wasn't
routine. "Well, I make approximately the same, if I stick to it and get
enough contracts. And, shucks they're not hard to get. And, well, I'm
working, not just bumming on the rest of the country. I'm doing
something, something useful."
Coty pursed his lips and shrugged. "It's been a long time since anybody
cared about that." He looked after the young man as he walked down
the walk.
Then he turned and headed for the phone, and ten years seemed to drop
away from him. He lit the screen with a flick, dialed and said crisply,
"That's him, Jerry. Going down the walk now. Don't let him out of your
sight."
Jerry's face was in the screen but he was obviously peering down, from
the helio-jet, locating the subject. "O.K., Tracy, I make him. See you
later." His face faded.
The man who had called himself Mr. Coty, dialed again, not bothering
to light the screen. "All right," he said. "Thank Mrs. Coty and let her
come home now."
* * * * *
Frank Tracy worked his way down an aisle of automated phono-typers
and other office equipment. The handful of operators, their faces bored,
periodically strolled up and down, needlessly checking that which
seldom needed checking.
He entered the receptionist's office, flicked a hand at LaVerne Sandell,
one of the few employees it seemed impossible to automate out of her
position, and said, "The Chief is probably expecting me."
"That he is. Go right in, Mr. Tracy."
"I'm expecting a call from one of the operatives. Put it through, eh
LaVerne?"

"Righto."
Even as he walked toward the door to the sanctum sanctorum, he
grimaced sourly at her. "Righto, yet. Isn't that a bit on the maize side?
Doesn't sound very authentic to me."
"I can see you don't put in your telly time, Mr.