taken. Men of affairs, before entering upon any great enterprise, call in advocates of different systems, and by becoming familiar with arguments from every point of view try to discover what is best. This method of procedure presupposes a difference of opinion and belief among men, and holds that when each one tries to establish his ideas, the truth will remain, and that which is false will be swept away.
The field of argumentation includes every kind of discourse that attempts to change man's actions or opinions. Exposition is explanation when only one theory or one interpretation of the facts is possible; when views of truth or of policy conflict, and one course is expounded in opposition to another, the process becomes argumentation. This art is used not only by professional speakers, but by men of every occupation. The schoolboy pleading for a holiday, the workman seeking employment, the statesman advocating a principle of government are all engaged in some form of argumentation. Everywhere that men meet together, on the street or in the assembly hall, debate is certain to arise. Written argument is no less common. Hardly a periodical is published but contains argumentative writing. The fiery editorial that urges voters to the polls, the calm and polished essay that points out the dangers of organized labor, the scientific treatise that demonstrates the practicability of a sea-level canal on the Isthmus are attempts to change existing conditions and ideas, and thus come within the field of argumentation.
The practical benefit to be derived from the study and application of the principles of argumentation can hardly be overestimated. The man who wishes to influence the opinions and actions of others, who wishes to become a leader of men in however great or however humble a sphere, must be familiar with this art. The editor, the lawyer, the merchant, the contractor, the laborer--men in every walk of life--depend for their success upon bringing others to believe, in certain instances, as they believe. Everywhere men who can point out what is right and best, and can bring others to see it and act upon it, win the day. Another benefit to be obtained from the study of argumentation is the ability to be convinced intelligently. The good arguer is not likely to be carried away by specious arguments or fallacious reasoning. He can weigh every bit of evidence; he can test the strength and weakness of every statement; he can separate the essential from the unessential; and he can distinguish between prejudice and reason. A master of the art of argumentation can both present his case convincingly to others, and discover the truth in a matter that is presented to him.
Argumentation can hardly be considered as a distinct art standing by itself; it is rather a composite of several arts, deriving its fundamentals from them, and depending upon them for its existence. In the first place, since argumentation is spoken or written discourse, it belongs to rhetoric, and the rules which govern composition apply to it as strongly as to any other kind of expression. In fact, perhaps rhetorical principles should be observed in argumentation more rigidly than elsewhere, for in the case of narration, description, or exposition, the reader or hearer, in an endeavor to derive pleasure or profit, is seeking the author, while in argumentation it is the author who is trying to force his ideas upon the audience. Hence an argument must contain nothing crude or repulsive, but must be attractive in every detail. In the second place, any composition that attempts to alter beliefs must deal with reasons, and the science of reasoning is logic. There is no need for the student of argumentation to make an exhaustive study of this science, for the good arguer is not obliged to know all the different ways the mind may work; he must, however, know how it should work in order to produce trustworthy results, and to the extent of teaching correct reasoning, argumentation includes logic. In the third place, a study of the emotions belongs to argumentation. According to the definition, argumentation aims both at presenting truth and compelling action. As action depends to a great extent upon man's emotions, the way to arouse his feelings and passions is a fundamental principle of this art. Argumentation, then, which is commonly classified as the fourth division of rhetoric, consists of two fundamental elements. The part that is based upon logic and depends for its effectiveness upon pure reasoning is called _conviction_; the part that consists of an emotional appeal to the people addressed is called persuasion. If the only purpose of argumentation were to demonstrate the truth or falsity of a hypothesis, conviction alone would be sufficient. But its purpose is greater than this: it aims both (1) to convince men that
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