flickering log fire or having a vision of past or future events by gazing into a crystal. In any of these cases, it is not the blot, the fire or the crystal that produces the vision, but the creative imagination that recombines old elements into new forms. The number of images suggested to one by certain standard forms of ink-blot when compared with established results is a measure of his imaginative ability.
[Sidenote: Imagination in Business Generally]
In the choice of a location for your factory or store, you must foresee its future traffic and transportation possibilities. In passing upon a proposed advertisement you must get inside the head of the man on the street and see it as he will see it. In the purchase of your stock of goods you must gauge the trend of popular taste and foresee the big demand. In your dealings with creditors you must plan a course of action that will enable you to settle the account to your best interest at their request. You must find a way to collect from your debtors and at the same time hold their business. And so in a hundred thousand different ways you are constantly required to use creative thought in laying every stone in the structure of your fortune.
[Sidenote: Imagination and Action]
Do not understand us as saying that imagination, as the term is popularly used, is all you need. There must be also action, incessant, persistent. But creative imagination, in a psychological and scientific sense, begets action. Every thought carries with it the impellent energy to effect its realization. Use your imagination in your business and the action will take care of itself. Given imagination and action, and you are sure to win.
TRANSCRIBER'S NOTES
Removed duplicate sidenotes and adjusted placement of sidenotes.
The original book used asterisks as ellipses.
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