Make Your Price Sell!, The Masters Course | Page 2

and collect
money, before they have provided what their visitors are searching for... information.
These small business owners build a Web site to sell and somehow figure that traffic
will just show up and be willing to buy or hire immediately.
Wrong process… no customer satisfaction… no success.
If you don’t attract free, targeted visitors via the Search Engines, if you don’t convert
them into warm, willing-to-buy customers, if you don’t build that into your site from
Day 1, you are going to end up working for your site, rather than the other way
around! You will have to pay for advertising to build traffic, more than you can afford.
To succeed online, you have to own your traffic – because if you don’t own your
traffic, you don’t own your business. The most time-and-cost efficient way to build
lots of targeted traffic (from the ground up) is by building a Theme-Based Content
Site.
This type of site attracts and satisfies humans and Search Engines alike and grows a
stable, diversified, profitable business. The “Right Process” boils down to these
essential steps…
1) Develop a valuable product (your own creation or someone else’s) and
determine the perfect price for it.
2) Develop your own site in the niche that you know and love.
3) Fill that site with high-value content.
4) Use that content to attract your own niche-targeted traffic.
5) Build trust and credibility with your visitors.
6) Use content to PREsell (i.e., warm up) your targeted visitors. And...
7) Convert that PREsold, warm, willing-to-buy traffic into sales.
8) Diversify your revenue plan to include other monetization options (ex., Google’s
AdSense, affiliate income, services, etc), all related to your site’s theme-based
content.
The Right Process is simple, straightforward and easy, once you shift
your thinking away from “location, location, location” to…
“Information, Information, Information.”
Site Build It! (SBI!) starts with the same from-the-ground-up,
Theme-Based Content Site point of view. Its comprehensive
integrated set of tools and an Action Guide (video and written) help
you execute each step of the “Right Process” smoothly and
effectively.

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No matter what type of online business you have (or are developing),
or your level of experience on the Net, Site Build It! starts and keeps
you on the road to success not failure. SBI! produces results…
http://results.sitesell.com/
Learn how SBI! can help you grow a traffic-generating, income-
producing online business…
http://find.sitesell.com/
With this “big picture” of your future firmly planted in your mind, it’s time to zero in on
the Perfect Price component of the success equation.
And it all starts with a solid understanding of pricing basics. Let’s do it…

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2. Pricing 101...
The Crash Course
Price. Your business model revolves around it. Finding the right price for your
product is critical -- it can literally double or triple your profits.
The best place to start? With a look back in history, of course. It gives us a better
view of the present and helps us to plan for the future.
So we’ll begin with 5,000,000 years worth of pricing perspective…
2.1. 5 Million Years of Pricing
Your new product will fail if you adopt the wrong price. Set it too high and no one
buys. Set it too low and you won’t make a profit -- and it’s not OK to lose money
forever. If you choose the right price, of course, you still have to do a lot of other stuff
right. But that’s not our job here!
Let’s do a quick historical review of pricing. We’ll end up at the Net. Don’t groan --
we said “quick.”
In the bad old days of hunting and gathering...
... people bartered. They negotiated goods or services for
the goods and services of others. Bartering is still seen in developing countries and
in the “black market” of developed countries.
As the Agricultural Revolution took hold, market places evolved. Now that people were
growing zucchini and potatoes, they needed someplace to sell them! People
negotiated a cash price on a one-to-one basis. It’s called haggling. People still do it --
just visit any farmers’ market on a bustling Saturday morning.
Pricing varied according to supply (good year for growing?), demand (did
buyers have much money?), and competition (merchants simply peeked into
the next vendors’ stall to see what they were charging), which all factored into the
one-on-one haggling. In other words, pricing was dynamic, fluctuating constantly.
Then came the Industrial Revolution and mass production. Could retail stores and
the fixed price be far behind? A fixed price is where the seller decides upon a price
-- the prospective customer either buys it or does not. No haggling. Of course, if

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the seller sets the price too high, no one buys. So there still remains a system of
checks and balances.
Traditional pricing policies were determined from the bottom-up. Companies
determined a cost of the product by factoring in direct and overhead costs. An
appropriate mark-up