are thinking of have too many strings to their bow, and can turn their backs too easily on a thing that fails, for it to be safe work trusting to their whims: it is not their fault, they cannot help it, but they have no chance of spending time enough over the arts to know anything practical of them, and they must of necessity be in the hands of those who spend their time in pushing fashion this way and that for their own advantage.
Sirs, there is no help to be got out of these latter, or those who let themselves be led by them: the only real help for the decorative arts must come from those who work in them; nor must they be led, they must lead.
You whose hands make those things that should be works of art, you must be all artists, and good artists too, before the public at large can take real interest in such things; and when you have become so, I promise you that you shall lead the fashion; fashion shall follow your hands obediently enough.
That is the only way in which we can get a supply of intelligent popular art: a few artists of the kind so-called now, what can they do working in the teeth of difficulties thrown in their way by what is called Commerce, but which should be called greed of money? working helplessly among the crowd of those who are ridiculously called manufacturers, i.e. handicraftsmen, though the more part of them never did a stroke of hand-work in their lives, and are nothing better than capitalists and salesmen. What can these grains of sand do, I say, amidst the enormous mass of work turned out every year which professes in some way to be decorative art, but the decoration of which no one heeds except the salesmen who have to do with it, and are hard put to it to supply the cravings of the public for something new, not for something pretty?
The remedy, I repeat, is plain if it can be applied; the handicraftsman, left behind by the artist when the arts sundered, must come up with him, must work side by side with him: apart from the difference between a great master and a scholar, apart from the differences of the natural bent of men's minds, which would make one man an imitative, and another an architectural or decorative artist, there should be no difference between those employed on strictly ornamental work; and the body of artists dealing with this should quicken with their art all makers of things into artists also, in proportion to the necessities and uses of the things they would make.
I know what stupendous difficulties, social and economical, there are in the way of this; yet I think that they seem to be greater than they are: and of one thing I am sure, that no real living decorative art is possible if this is impossible.
It is not impossible, on the contrary it is certain to come about, if you are at heart desirous to quicken the arts; if the world will, for the sake of beauty and decency, sacrifice some of the things it is so busy over (many of which I think are not very worthy of its trouble), art will begin to grow again; as for those difficulties above mentioned, some of them I know will in any case melt away before the steady change of the relative conditions of men; the rest, reason and resolute attention to the laws of nature, which are also the laws of art, will dispose of little by little: once more, the way will not be far to seek, if the will be with us.
Yet, granted the will, and though the way lies ready to us, we must not be discouraged if the journey seem barren enough at first, nay, not even if things seem to grow worse for a while: for it is natural enough that the very evil which has forced on the beginning of reform should look uglier, while on the one hand life and wisdom are building up the new, and on the other folly and deadness are hugging the old to them.
In this, as in all other matters, lapse of time will be needed before things seem to straighten, and the courage and patience that does not despise small things lying ready to be done; and care and watchfulness, lest we begin to build the wall ere the footings are well in; and always through all things much humility that is not easily cast down by failure, that seeks to be taught, and is ready to learn.
For your teachers, they must be Nature and History: as for the first, that you must learn of it is so obvious
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