Gaudissart II | Page 5

Honoré de Balzac
play of the colors, brings out the charms of a shawl, and doubles its value; 'tis an irresistible light; literally, a golden ray. From this fact you may judge how far Paris shops are arranged with a view to effect.
But to return to the young assistants, to the beribboned man of forty whom the King of the French receives at his table, to the red-bearded head of the department with his autocrat's air. Week by week these meritus Gaudissarts are brought in contact with whims past counting; they know every vibration of the cashmere chord in the heart of woman. No one, be she lady or lorette, a young mother of a family, a respectable tradesman's wife, a woman of easy virtue, a duchess or a brazen-fronted ballet-dancer, an innocent young girl or a too innocent foreigner, can appear in the shop, but she is watched from the moment when she first lays her fingers upon the door-handle. Her measure is taken at a glance by seven or eight men that stand, in the windows, at the counter, by the door, in a corner, in the middle of the shop, meditating, to all appearance, on the joys of a bacchanalian Sunday holiday. As you look at them, you ask yourself involuntarily, "What can they be thinking about?" Well, in the space of one second, a woman's purse, wishes, intentions, and whims are ransacked more thoroughly than a traveling carriage at a frontier in an hour and three-quarters. Nothing is lost on these intelligent rogues. As they stand, solemn as noble fathers on the stage, they take in all the details of a fair customer's dress; an invisible speck of mud on a little shoe, an antiquated hat-brim, soiled or ill-judged bonnet- strings, the fashion of the dress, the age of a pair of gloves. They can tell whether the gown was cut by the intelligent scissors of a Victorine IV.; they know a modish gewgaw or a trinket from Froment- Meurice. Nothing, in short, which can reveal a woman's quality, fortune, or character passes unremarked.
Tremble before them. Never was the Sanhedrim of Gaudissarts, with their chief at their head, known to make a mistake. And, moreover, they communicate their conclusions to one another with telegraphic speed, in a glance, a smile, the movement of a muscle, a twitch of the lip. If you watch them, you are reminded of the sudden outbreak of light along the Champs-Elysees at dusk; one gas-jet does not succeed another more swiftly than an idea flashes from one shopman's eyes to the next.
At once, if the lady is English, the dark, mysterious, portentous Gaudissart advances like a romantic character out of one of Byron's poems.
If she is a city madam, the oldest is put forward. He brings out a hundred shawls in fifteen minutes; he turns her head with colors and patterns; every shawl that he shows her is like a circle described by a kite wheeling round a hapless rabbit, till at the end of half an hour, when her head is swimming and she is utterly incapable of making a decision for herself, the good lady, meeting with a flattering response to all her ideas, refers the question to the assistant, who promptly leaves her on the horns of a dilemma between two equally irresistible shawls.
"This, madame, is very becoming--apple-green, the color of the season; still, fashions change; while as for this other black-and-white shawl (an opportunity not to be missed), you will never see the end of it, and it will go with any dress."
This is the A B C of the trade.
"You would not believe how much eloquence is wanted in that beastly line," the head Gaudissart of this particular establishment remarked quite lately to two acquaintances (Duronceret and Bixiou) who had come trusting in his judgment to buy a shawl. "Look here; you are artists and discreet, I can tell you about the governor's tricks, and of all the men I ever saw, he is the cleverest. I do not mean as a manufacturer, there M. Fritot is first; but as a salesman. He discovered the 'Selim shawl,' AN ABSOLUTELY UNSALABLE article, yet we never bring it out but we sell it. We keep always a shawl worth five or six hundred francs in a cedar-wood box, perfectly plain outside, but lined with satin. It is one of the shawls that Selim sent to the Emperor Napoleon. It is our Imperial Guard; it is brought to the front whenever the day is almost lost; il se vend et ne meurt pas--it sells its life dearly time after time."
As he spoke, an Englishwoman stepped from her jobbed carriage and appeared in all the glory of that phlegmatic humor peculiar to Britain and to all its products which make believe they are
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