shops which stretch through the city like an endless bazaar.
Midweek shopping crowds in San Francisco are comparable to Saturday afternoon crowds in other American cities. This fact has been commented upon frequently by merchandising specialists, and it has significance.
Street population spells buying power, and San Francisco has larger shopping crowds every day of the year than any other city west of New York. Every day but Sunday is a shopping day.
Constant shopping by San Francisco women gives stimulus to the city's retailers to comb world markets for the newest and most attractive offerings. Buyers are sent by the larger establishments not only to Paris and other style centers, but to all of the larger international trade fairs. Stocks in the shops reflect the enterprise of the retailers, who not only display the latest modes, but frequently create them.
The downtown shopping district spreads from Market to all the streets that radiate from it, from Kearny westward, well above Powell. Market street itself is a continuous stretch of display windows. Grant avenue, Stockton, Powell, O'Farrell, Geary, Post and Sutter streets are lined with department stores and intimate shops.
The Richmond, Mission, Sunset and other out lying districts have their own sub-centers, each crowded six days in the week with shoppers. Otherwise the downtown streets would be congested.
Flower stands splash the street corners with color in the downtown shopping district, and the wares glow in the show windows like exotic blooms under glass.
San Francisco shows a market as complete and original in styles as any city in the country. The excessive seasonal changes demanded in the East are not needed here. San Francisco is essentially an out-of-door city, with three hundred odd days of clement weather, made for the display of light raiment, whether it be organdie dresses, sports togs or afternoon frocks. Women of the city insist on being modish, however, so they wear furs with the airiest of apparel on the warmest days, contradictory but vivacious apparitions. Even the Chinese girls ape their Western sisters and appear in brocaded mandarins with fur neck pieces.
The dash of San Francisco women on the street, as well as in the hotels and cafes, is not a legend. You may read about it in Hergesheimer's iridescent detail, but seeing is believing.
The art shops and the book shops of San Francisco evoke the admiration of every visitor. The art shops, on Post, Sutter and adjacent streets, close to Union Square, with their own galleries of paintings, bronzes and marbles, have showrooms that are more like museums than commercial establishments. The book shops are in this same neighborhood. They are well worth visiting, several of the dealers being publishers of the works of California authors.
Chinatown and Foreign Colonies
From its beginning as a Spanish trading post to the present time there has always been something essentially foreign about San Francisco. Always there have been foreign elements, with well-marked colonies, districts or haunts.
To visitors Chinatown appears to exercise the greatest appeal among the foreign colonies. The Latin Quarter, the Spanish and Mexican districts out toward the end of Powell street at the Bay, the Japanese streets east of Fillmore, and the Greek settlement centering around Third and Folsom are all, however, highly expressive of their habitants.
With its pagoda-like roofs, its bazaars, its restaurants of amazing orchestration and stranger East-West decoration, it is easy to. understand why Chinatown sways the imagination of wayfarers in San Francisco. Every street and alley in it is obviously exotic. Life appears here like a festival, and both the eye and the ear are beguiled by fantastic nuances.
Silks, ivories, porcelains and bronzes peer from the shop windows at hesitant purchasers like the articles of virtu flung before the bewildered gaze of readers by Balzac in his Wild Ass's Skin.
You are diverted by the bizarre on all sides, Grant avenue, the main artery of Chinatown, stretching before you in a many-hued arabesque of shop fronts, no two quite alike in tone or in the stuff they have to sell.
The shops of the jewelers, who perform miracles of craftsmanship in gold fliagree and in jade, are especially interesting, the sensitive-fingered artisans working at benches set in the windows in full view of passersby. The meat and fish stalls, the apothecaries, the cobblers who work on the sidewalks, the lily and the bird vendors, the telephone exchange where Chinese girls operate the switchboard, the headquarters of the Six Companies, the Joss House and the Chinese theatre, spilled over into the Latin Quarter, are among the sights much written about by globe-trotting notetakers in the quarter. Organized sightseeing tours may be made through Chinatown with licensed guides, but visitors can wander securely about at will. It is no longer the subterranean Chinatown of opium-scented years, but it is still the most interesting foreign quarter in America. Charles Dana Gibson called
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