had
played one part too long, even though unsuccessfully, ever to learn
another. He did not make friends with the genial traveling salesmen
who breezed in, slapped him on the back, offered him a cigar, inquired
after his health, opened their sample cases and flirted with the girl
clerks, all in a breath. He was a man who talked little, listened little,
learned little. He had never got the trick of turning his money over
quickly--that trick so necessary to the success of the small-town
business.
So it was that, in the year preceding Ferdinand Brandeis' death, there
came often to the store a certain grim visitor. Herman Walthers, cashier
of the First National Bank of Winnebago, was a kindly-enough, shrewd,
small-town banker, but to Ferdinand Brandeis and his wife his visits,
growing more and more frequent, typified all that was frightful,
presaged misery and despair. He would drop in on a bright summer
morning, perhaps, with a cheerful greeting. He would stand for a
moment at the front of the store, balancing airily from toe to heel, and
glancing about from shelf to bin and back again in a large, speculative
way. Then he would begin to walk slowly and ruminatively about, his
shrewd little German eyes appraising the stock. He would hum a little
absent-minded tune as he walked, up one aisle and down the next (there
were only two), picking up a piece of china there, turning it over to
look at its stamp, holding it up to the light, tapping it a bit with his
knuckles, and putting it down carefully before going musically on
down the aisle to the water sets, the lamps, the stockings, the hardware,
the toys. And so, his hands behind his back, still humming, out the
swinging screen door and into the sunshine of Elm Street, leaving
gloom and fear behind him.
One year after Molly Brandeis took hold, Herman Walthers' visits
ceased, and in two years he used to rise to greet her from his little
cubbyhole when she came into the bank.
Which brings us to the plush photograph album. The plush photograph
album is a concrete example of what makes business failure and
success. More than that, its brief history presents a complete
characterization of Ferdinand and Molly Brandeis.
Ten years before, Ferdinand Brandeis had bought a large bill of
Christmas fancy-goods--celluloid toilette sets, leather collar boxes,
velvet glove cases. Among the lot was a photograph album in the shape
of a huge acorn done in lightning-struck plush. It was a hideous thing,
and expensive. It stood on a brass stand, and its leaves were edged in
gilt, and its color was a nauseous green and blue, and it was altogether
the sort of thing to grace the chill and funereal best room in a
Wisconsin farmhouse. Ferdinand Brandeis marked it at six dollars and
stood it up for the Christmas trade. That had been ten years before. It
was too expensive; or too pretentious, or perhaps even too horrible for
the bucolic purse. At any rate, it had been taken out, brushed, dusted,
and placed on its stand every holiday season for ten years. On the day
after Christmas it was always there, its lightning-struck plush face
staring wildly out upon the ravaged fancy-goods counter. It would be
packed in its box again and consigned to its long summer's sleep. It had
seen three towns, and many changes. The four dollars that Ferdinand
Brandeis had invested in it still remained unturned.
One snowy day in November (Ferdinand Brandeis died a fortnight later)
Mrs. Brandeis, entering the store, saw two women standing at the
fancy-goods counter, laughing in a stifled sort of way. One of them was
bowing elaborately to a person unseen. Mrs. Brandeis was puzzled. She
watched them for a moment, interested. One of the women was known
to her. She came up to them and put her question, bluntly, though her
quick wits had already given her a suspicion of the truth.
"What are you bowing to?"
The one who had done the bowing blushed a little, but giggled too, as
she said, "I'm greeting my old friend, the plush album. I've seen it here
every Christmas for five years."
Ferdinand Brandeis died suddenly a little more than a week later. It was
a terrible period, and one that might have prostrated a less resolute and
balanced woman. There were long-standing debts, not to speak of the
entire stock of holiday goods to be paid for. The day after the funeral
Winnebago got a shock. The Brandeis house was besieged by
condoling callers. Every member of the little Jewish congregation of
Winnebago came, of course, as they had come before the funeral.
Those who had not brought cakes, and salads, and meats, and pies,
brought them now,
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