Crowds | Page 9

Gerald Stanley Lee
Department wagon, not so very long ago, five thousand men were fighting for shovels, fifty men to a shovel--a tool for living a little longer.
The problem of living in this modern world is the problem of finding room in it. The crowd principle is so universally at work through modern life that the geography of the world has been changed to conform to it. We live in crowds. We get our living in crowds. We are amused in herds. Civilization is a list of cities. Cities are the huge central dynamos of all being. The power of a man can be measured to-day by the mile, the number of miles between him and the city; that is, between him and what the city stands for--the centre of mass.
The crowd principle is the first principle of production. The producer who can get the most men together and the most dollars together controls the market; and when he once controls the market, instead of merely getting the most men and the most dollars, he can get all the men and all the dollars. Hence the corporation in production.
The crowd principle is the first principle of distribution. The man who can get the most men to buy a particular thing from him can buy the most of it, and therefore buy it the cheapest, and therefore get more men to buy from him; and having bought this particular thing cheaper than all men could buy it, it is only a step to selling it to all men; and then, having all the men on one thing and all the dollars on one thing, he is able to buy other things for nothing, for everybody, and sell them for a little more than nothing to everybody. Hence the department store--the syndicate of department stores--the crowd principle in commerce.
The value of a piece of land is the number of footsteps passing by it in twenty-four hours. The value of a railroad is the number of people near it who cannot keep still. If there are a great many of these people, the railroad runs its trains for them. If there are only a few, though they be heroes and prophets, Dantes, Savonarolas, and George Washingtons, trains shall not be run for them. The railroad is the characteristic property and symbol of property in this modern age, and the entire value of a railroad depends upon its getting control of a crowd--either a crowd that wants to be where some other crowd is, or a crowd that wants a great many tons of something that some other crowd has.
When we turn from commerce to philosophy, we find the same principle running through them both. The main thing in the philosophy of to-day is the extraordinary emphasis of environment and heredity. A man's destiny is the way the crowd of his ancestors ballot for his life. His soul--if he has a soul--is an atom acted upon by a majority of other atoms.
When we turn to religion in its different phases, we find the same emphasis upon them all--the emphasis of mass, of majority. Not that the church exists for the masses--no one claims this--but that, such as it is, it is a mass church. While the promise of Scripture, as a last resort, is often heard in the church about two or three gathered together in God's name, the Church is run on the working conviction that unless the minister and the elders can gather two or three hundred in God's name, He will not pay any particular attention to them, or, if He does, He will not pay the bills. The church of our forefathers, founded on personality, is exchanged for the church of democracy, founded on crowds; and the church of the moment is the institutional church, in which the standing of the clergyman is exchanged for the standing of the congregation. The inevitable result, the crowd clergyman, is seen on every hand amongst us--the agent of an audience, who, instead of telling an audience what they ought to do, runs errands for them morning and noon and night. With coddling for majorities and tact for whims, he carefully picks his way. He does his people as much good as they will let him, tells them as much truth as they will hear, until he dies at last, and goes to take his place with Puritan parsons who mastered majorities, with martyrs who would not live and be mastered by majorities, and with apostles who managed to make a new world without the help of majorities at all.
Theology reveals the same tendency. The measuring by numbers is found in all belief, the same cringing before masses of little facts instead of conceiving the few immeasurable ones. Helpless individuals mastered by crowds are bound to believe
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