out manfully, lying in a coffin. He was rugged-looking and likable (not too rugged for the spindly-limbed to identify with) and he oozed, even though obviously dead, virility at every pore. He was probably the finest-looking corpse since Richard the Lion-Hearted.
Neither must one overlook the singing commercials. Possibly the catchiest of these, a really cute little thing, was achieved by jazzing up the Funeral March.
It started gradually, and it was all so un-violent that few saw it as suicide. Teen-agers began having "Popping-off parties". Some of their elders protested a little, but adults were taking it up too. The tired, the unappreciated, the ill and the heavy-laden lay down in growing numbers and expired. A black market in poisons operated for a little while, but soon pinched out. Such was the pressure of persuasion that few needed artificial aids. The boxes were very comfortable. People just closed their eyes and exited smiling.
The Beatniks, who had their own models of coffin--mouldy, scroungy, and without lids, since the Beatniks insisted on being seen--placed their boxes on the Grant Avenue in San Francisco. They died with highly intellectual expressions, and eventually were washed by the gentle rain.
Of course there were voices shouting calamity. When aren't there? But in the long run, and not a very long one at that, they availed naught.
* * * * *
It isn't hard to imagine the reactions of the rest of the world. So let us imagine a few.
The Communist Block immediately gave its Stamp of Disapproval, denouncing the movement as a filthy Capitalist Imperialist Pig plot. Red China, which had been squabbling with Russia for some time about a matter of method, screamed for immediate war. Russia exposed this as patent stupidity, saying that if the Capitalists wanted to die, warring upon them would only help them. China surreptitiously tried out the thing as an answer to excess population, and found it good. It also appealed to the well-known melancholy facet of Russian nature. Besides, after pondering for several days, the Red Bloc decided it could not afford to fall behind in anything, so it started its own program, explaining with much logic how it differed.
An elderly British philosopher endorsed the movement, on the grounds that a temporary setback in Evolution was preferable to facing up to anything.
The Free Bloc, the Red Bloc, the Neutral Bloc and such scraps as had been too obtuse to find themselves a Bloc were drawn into the whirlpool in an amazingly short time, if in a variety of ways. In less than two years the world was rid of most of what had been bedeviling it.
Oddly enough, the country where the movement began was the last to succumb completely. Or perhaps it is not so odd. Coffin-maker to the world, the American casket industry had by now almost completely automated box-making and gravedigging, with some interesting assembly lines and packaging arrangements; there still remained the jobs of management and distribution. The President of General Mortuary, an ebullient fellow affectionately called Sarcophagus Sam, put it well. "As long as I have a single prospective customer, and a single Stockholder," he said, mangling a stogie and beetling his brows at the one reporter who'd showed up for the press conference, "I'll try to put him in a coffin so I can pay him a dividend."
* * * * *
Finally, though, a man who thought he must be the last living human, wandered contentedly about the city of Denver looking for the coffin he liked best. He settled at last upon a rich mahogany number with platinum trimmings, an Automatic Self-Adjusting Cadaver-contour Innerspring Wearever-Plastic-Covered Mattress with a built in bar. He climbed in, drew himself a generous slug of fine Scotch, giggled as the mattress prodded him exploringly, closed his eyes and sighed in solid comfort. Soft music played as the lid closed itself.
From a building nearby a turkey-buzzard swooped down, cawing in raucous anger because it had let its attention wander for a moment. It was too late. It clawed screaming at the solid cover, hissed in frustration and finally gave up. It flapped into the air again, still grumbling. It was tired of living on dead small rodents and coyotes. It thought it would take a swing over to Los Angeles, where the pickings were pretty good.
As it moved westward over parched hills, it espied two black dots a few miles to its left. It circled over for a closer look, then grunted and went on its way. It had seen them before. The old prospector and his burro had been in the mountains for so long the buzzard had concluded they didn't know how to die.
The prospector, whose name was Adams, trudged behind his burro toward the buildings that shimmered in the heat, humming to himself now and then or addressing
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