ld you r opp onen t be in th e righ t bu t, lu ck il y fo r you, choo se a fa u lt y p roo f, you ca n ea sil y
r e fu te it and th en cla im t hat you h av e re fu te d th e w ho le po siti on.
T his is th e w ay in whic h b ad advo cate s lo se good case s.
If no acc ura te proo f occ u rs to you r oppon en t, y ou h av e w on th e day.
38
B eco m e pers on al, in su lti ng and rud e as s oon as you p erc e iv e th at you r oppon en t has th e upp er hand.
I n b ec o m ing p ers on al you le a v e th e sub je ct alt og eth er, and tu rn you r att ac k o n th e pers on by re m ark s of
a n o ff e n siv e a nd sp it efu l ch arac te r.
T his is a very popu la r tec hn iqu e, b ecau se it t ak es s o lit tl e sk ill t o pu t it i nto effe c t.
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